Women s Influence On Women - 917 Words

There was a saying that â€Å"Behind every great man there is an even greater woman,† but that was not always the case for some of the literatures we have been reading. In some of the literatures, when a woman stood behind a man she was often viewed as substandard to the man in front. Women were not portrayed as a great shero, but rather as an object. They were expected to be obedient and faithful to their husband even if the husband was not. If any women were to raise an objection toward the men, then she would be considered disloyal and an outcast. Therefore, women were either viewed as inferior to men and were used for empowering men or as a sly and evil woman that would bring harm to those who done her wrong. In some of the literature we have been reading and discussing, women were portrayed as one of the following: a sex-object, a child-bearing tool, a great calamity, or a whore as viewed in a double standard view. The women in the Arabian Nights and the Epic of Gilgamesh were all viewed in a sexual way. Some were viewed as a sex-object used to satisfy one’s lust. In the Epic of Gilgamesh, the women were used to satisfy Gilgamesh’s sexual desire. Gilgamesh’s lust left no virgin in the city of Uruk (62). Women were not only described as an object to satisfy men, but they were also viewed as an object used to control men. The Harlot in the Epic of Gilgamesh was portrayed as a tool, rather than a person, that was used to controlled Enkidu. It was Gilgamesh, who told theShow MoreRelatedWomen s Influence On Women1288 Words   |  6 Pagespeople perceive women. Society in the 1900s to today has made makeup a necessity for a woman to be considered feminine. Cosmetics were first used in America in 1888 by an unknown inventor from Philadelphia, and were trademarked under the name Mumm. During the early years of the 20th century, makeup became fashionable in the United States of America and Europe owing to the influence of ballet and the atre stars (Chaudhri and Jain 2.) Makeup began to flourish in America in the 1930s. Women used the mostRead MoreWomen s Influence On Women846 Words   |  4 Pagesrecent times, which influenced a new worldview. During the 1960s, the liberation movement pushed for egalitarianism for women. This movement really made an impact on woman. Women started to rebel against the normal sexual traditions. Additionally, women started to shy away from their traditional roles in the home. It is not uncommon now for women and men to share household duties. Women also uphold demanding jobs and profession in society now. These multiple roles affect the woman in many ways. For instanceRead MoreWomen s Influence On Women1004 Words   |  5 PagesAdvertising has been around since the 1850’s when Volney B. Palmer opened the first advertising agency in Philadelphia. From the beginning of this era, these ads have aided many businesses in promoting their products to the public but they don’t only promote these specific products. These advertisements promote what are thought to be social â€Å"norms† for women. They sell ideals for family, work, love, and the success that women are allowed to have. With all of this, they aim to communicate how a womanRead MoreWomen s Influence On Women2148 Words   |  9 Pageseveryone but unfortunately that is not the case. Pressures make women believe that they are not considered beautiful if they do not have magazine model bodies or they don’t have the face structure of a celebrity or they do something different than the norm with their hair or they are too short. It really is not a wonder why women struggle to feel pretty every day. False impressions are being put in the minds of youth and public by media that women just can’t live up to and shouldn’t have to. It all startsRead MoreWomen s Influence On Women Essay2292 Words   |  10 PagesQuestion: â€Å"Women received the vote based on their contribu tion to the war effort†. How accurate is this view that women gained the vote based solely on war work? 20 marks Attitudes towards women in 1900 were very different from attitudes today. In 1900 women’s personality traits were traditionally that they were emotional, untruthful immature, and so they were seen unfit and unworthy of the vote by men at that time. Many historians argue that there were many factors which led women to receivingRead MoreWomen s Influence On Women1084 Words   |  5 Pagesthe lives of slave women during slavery in the Caribbean and the Southern parts of the USA. According to Deborah Gray White women has lost their identity, because the history of women has been based off of myth rather than the history of women (ar’n’t I a woman page 3). History is supposed to give people a clearly look into their past, but women believe that they have to prove their women hood; although, many women has proven this during slavery and all of their hard ships, women are still lookingRead MoreWomen s Influence On Women1599 Words   |  7 PagesDuring the 1920s, â₠¬Ëœ30s, and ‘40s, women were making extreme social progress. They were starting to wear more revealing clothing, cutting their hair shorter, and generally becoming more respected in society. When the 1950’s came, however, women seemed to backtrack. The ‘50s housewife is a common stereotype associated with these times because of the rapid increase of ‘stay at home’ mothers. It was now the women’s job to stay at home and clean, cook, and watch the children when the husband was at workRead MoreWomen s Influence On Women1167 Words   |  5 PagesA notion of women have changed through encounter of various European people. Before that, they have their original culture, especially women role in the society was characteristic among mid-seventeenth centry to eighteen century. At the beginning of the book, the author Gunlong Fur shows that women had important role in the Native American society of Lenape. Firstly, they had responsibility of cultivating food, like corn and other vegetables. At this point, women knew when they should sow seeds byRead MoreWomen s Influence On Women997 Words   |  4 PagesOn a regularly basis women are judged for their appearance everywhere they may go. Whether it is by other woman or men, there are always negative remarks said about women. This is usually the reason why woman chose to wear make, to feel better about themselves during every occasion and enhance and array the beauty they already have. Of course, it is not necessary for woman to wear, but woman still do it because it makes them feel better. It is a form of great art used to elevate the beauty each womanRead MoreWomen s Influence On Women Essay1385 Words   |  6 Pagesthat when a women desires something, no one can stop her.† Individuals, scholars, and groups concerned with human rights and feminism, often criticize Islam over the treatment of their women. Westerners, such as form er first lady, Laura Bush, began a social political crusade in the name of â€Å"saving Muslim women† from â€Å"deliberate human cruelty.† In literature, they were depicted as stubborn, unfaithful, fragile, whose actions were based on the fear of the male figure. In everyday life, women are faced

The Drawbacks of Craving Wealth in The Necklace, by Guy de...

â€Å"The Necklace,† by Guy de Maupassant, is set in old-age France, at that time wealth is very important, and social class was even more. France that time was a city ruled by classicism, where one had to be introduced into society no matter, their beauty, income, or grace. The story is about a young and beautiful middle class woman who wanted to be a part of the upper-class society through her husband and her rich friend but ends up destroying her life in vain. One day she received an invitation to a ball, she buys a new dress and borrows a necklace from her friend, and after the ball she found out that she had lost the necklace. She is not able to admit the error to the friend who lent it, so she borrowed monies from friends, family and loan sharks to buy a matching replacement. While spending 10 years in poverty, toiling to repay the debt of replacing the necklace, she bumped into an old friend and found out that the necklace was costume jewelry. The main character in the story, Mathilde Loisel, was very unsure of herself. She did not accept her existence, she believes that the she has is a â€Å"mistake of destiny† that leads her to live her life in a constant rebellion against her circumstances. She felt cursed to have such beauty and grace with no class to go with it. She has been finicky. She is so unsatisfied that she is virtually oblivious of everything but the wealth she does not have. She did not realize the fact that she has a comfortable life and a loving husband. She is

Integrated Marketing Communication of TCB Security Elite Australia

Question: Discuss about the Integrated Marketing Communication of TCB Security Elite Australia. Answer: Introduction: The report will describe the different aspects of the integratedmarketing campaign of the company along with the final positioning strategy and objectives value proposition. The company chosen in the report is TCB Security Elite in Australia. The company is specialised in providing services related to the different types of security services to institutions. The final positioning strategy that is to be selected in the report is We will help to serve you better in the security services. The value propositions of themarketing campaigns are to be followed in every step along with the value proposition in different operational department of the country. The objectives and goals of the company are to integrate with the different steps and aspects of the marketing campaigns. Certain goals are to be formulated so that the integrated marketing campaign elements are to be chosen in order to fulfil the goals. The goals are to increase the sales of the company along with the increase in the co nsumer awareness and brand reputation in the minds of the target consumers. Overview of the creative elements: Integrated marketing communication for TCB Security Elite is defined as the expansion of the existing marketing strategies of the company in order to optimise the modes of communication of the consistent message of the enterprise, while transferring it to the different stakeholders. The aim of the company is to involve the marketers of the company while identifying their boundaries around the creative mix of the integrated marketing communication mix (Thorson Moore, 2013). The elements of the promotional mix of TCB Security are to consider the different effectiveness of the marketing campaigns message. It can be said that security TCB Security Elite is a service based company, hence creativity in terms of providing services are important in order to attract more customers towards the company. The company works as a contractual agreement. The focus of the company while using integrated marketing communication is to maximize the brand impact on the minds of the consumers as well as mi nimise the cost of providing the services to the customers (Blakeman, 2014). It can be said that the creative elements that will be used to formulate the integrated marketing communication plan of the company in terms of sales promotion, advertising, personal selling, direct response marketing and public relations. The different media channels support the creative elements of the different marketing campaigns that are responsible for the building the brand identity in the different marketplace (Jackson et al., 2014). The promotional mix strategies that can be used by the firm are push strategies or pull strategies. In the perspective of the push strategies, trade promotion, sales promotion, direct response marketing, etc. In terms of pull strategy, consumer advertising, traditional marketing, etc. are used by the enterprise for the integrated marketing campaign (Schultz, Patti Kitchen, 2013). The creative elements of advertising, sales promotion, personal selling, direct response marketing, public relations, etc. are to be used in the marketing campaigns tha t are to be described in details in the report. Among the four creative elements of the marketing campaign, the marketers of TCB Security Elite, direct response marketing and public relations are to be more focused in order to increase the popularity of the company among the minds of the target customers in the country (Vernuccio Ceccotti, 2015). The marketing campaigns will use the elements of integrated marketing campaign in the promotional mix. It can be said that the creative elements all falls under the promotion part of the 4Ps of marketing mix of TCB Security Elite (Belch et al., 2014). The goal of the company is to improve the services along with the improvement of brand image in the target market. Public Relations techniques will be used in terms of using various traditional and digital media in terms of improving the content marketing of the website. The website of the TCB Security Elite will educate the customers and provide sufficient knowledge regarding the different s ervices such as security patrols, security guards, cash in transit, special event management, close personal protection, alarm monitoring, etc. The events of the marketing campaigns with the proper use of the different channels of media will help in the meeting the organizational goals as well as the marketing goals of the company in providing services to the target customers (Naeem, Bilal Naz, 2013). Overview of IMC program mix: The integrated program mix of the company consists of the promotional mix and the marketing mix respectively. The marketing mix of TCB Security Elite consists of seven Ps of service marketing. This aspect will be incorporated with the promotional mix i.e. the creative elements of the different integrated marketing campaigns. Price: The price of the services of the company should be made in a reasonable way so that the target customers can avail the service provided by the company. Penetration pricing is used by the company in order to tap the market of Australia (Brunello, 2013). Place: Place of TCB Security Elite is contributes of the different metropolitan areas of Australia. The places of conducting the integrated marketing campaign include the shopping malls, trade fairs, sponsorship in the companies, OOH services in different areas, etc (Luxton, Reid Mavondo, 2015). Product: Product or specialties of the company includes function guards, gatehouse services, security patrols, installation and response, close personal protection, Access or CCTV control, special event management, cash in transit, ATM services, security guards, etc (Gabrielli Baghi, 2016). Promotion: Promotional techniques of the services of TCB Security Elite use traditional advertising techniques in the campaign rather than digital techniques of marketing. This business is more focused on direct responsive marketing and sales promotion rather than the different modes of online promotional techniques. People: People of the company involve the persons who are responsible for providing high quality services to the customers of the country. The people will be responsible for satisfying the needs of the customers while identifying their latent demands (Dahl, Eagle Low, 2015). Process: Process refers to the different activities that are conducted by the marketers, senior management and the stakeholders of TCB Security Elite in order to deliver the service to the customers. Physical Evidence: Physical evidence of TCB Security Elite represents the tangible stores of the company where the customers can interact with the company personnel in order to buy the service or clearing any doubts related to it (Parente Strausbaugh-Hutchinson, 2014). Discussion of each Marketing Communication function: Marketing communication in a broad business refer to the method that is used by an organisation to promote their product or service (Argenti, 2015). There are six major marketing elements that help in achieving the overall marketing objectives of a particular organisation. The function of the same marketing communication elements can be stated below: Advertising: Advertisements in the traditional media like Television and newspaper shall be effective for marketing the service of the company. It has to be understood that the people who remain in the needs of security are basically the businessman, politicians and other VIPs. These people prefer gaining news from newspapers and news channels. Thus, if the advertisements are telecasted or are published in the print media, it can directly reach the particular target group of people (Lekhanya, 2015). Television advertisements are often designed in the form of a story and thus, it can easily portray a scenario that would tell about the necessity of security guards or security systems. Sales Promotion: Sales promotion is the process of persuading the potential group of customers to buy a particular product. The TCB Security Elite sells security related products. Thus, it is important to carry out sales promotion technique as well in order to market these products (Carroll, 2015). One of the major functions of the sales promotion is to create a buzz about the product and sell the same within a short time. It does not aims at building a long term loyalty or creating a huge customer base. This process could be effective for a naive company like TCB Security Elite. PR/ Publicity: When any kind of public relation activity is carried on, it helps to create a better image of the company among the consumers and in the society as well. Since TCB Security Elite is new in the market and there are already established big security companies in the market, it is of prime important to conduct PR activity or publicity in the region where it operates (Parente Strausbaugh-Hutchinson, 2014). For the same thing, the company can do charity or can donate some of their products to some government agencies that would act as a publicity stunt for the company. Personal Selling: Personal selling is the process where the company is responsible for selling the product themselves and they do not depend on others for the same purpose. Different approaches are often undertaken. Personal selling can be done by the means of direct selling from the website or by their personal sales executive (Kumar, 2016). This way a company saves lots of money by not selling the product directly to the consumers. TCB Security Elite can undertake this approach and sale their products directly to the target group of consumers without involving any middleman in the sales process. Direct Marketing: Direct marketing is the process where the promotion of the product is directly reached to the consumers. This type of marketing are carried on by the means of direct mailing or sending Messages to the personal numbers of the target group of people. This is a unique way because it helps to reach the particular target group of people directly (Dahl, Eagle Low, 2015). The chances of creating a buzz among the target group are more than the other forms of marketing. However, it requires the details of target group that might be difficult for conducting this method of marketing. Internet/Interactive marketing: This is a new media technique aimed at using the social media sites like the Facebook and Twitter to target the particular group of people and sell their products. This type of marketing is effective for those products that can target the users of these social networking sites (Lin, 2015). However, for the products like the security systems and bodyguards, this kind of marketing might not be the best option to be used. This kind of marketing requires continuous follow up in the marketing sites in order to create more number of followers on the particular sites. Outline of campaign evaluation: It is expected that the complete campaign would be based on direct selling or personal selling. In addition to this, the Company shall invest in the sponsorship as well. The proposed campaign for TCB Security Elite can be stated here. The campaign can take place for a period of 3 months. The main objective of the campaign is to portray that TCB Security Elite provides the best security solutions and the security guarantee to the customers. An advert should be designed that would portray a single message that when the consumer select their service, they can remain free from worries. TCB Security Elite is the only solution that would cure all worries of those who are concerned with their costly accessories and assets. The campaign shall include traditional marketing like Television advertisement, Outdoor marketing using hoarding, print advertisement in the newspaper and magazines and direct communication by the means of direct mails and direct calling. In addition to this, the campaign shall also include website marketing and blogging that would contain contents related to the security services (Fill Turnbull, 2016). The target group of people are the elite people of Australia mainly from Melbourne and Queensland. It is a common observation that the users of the manned security service would be the VIPs and the VVIPs and so in order target this group of people, direct marketing or website marketing would be the best option. In addition to this, the TCB Security Elite also deals with electronic gadgets and security services whose target group of consumers are the ones who want to take care of their costly accessories. Thus, they belongs to the upper class of the society. It is therefore recommende d that in order to target this group of people, search engine optimiser process would be the best suitable method. Recommendations: The advertisement campaign shall be focused on corporate advertising in order to create an impact on the particular group of people who are the elite class and the VIPs. Thus, the following are the recommended promotional types that the Organisation might select from: Advocacy advertisement: The aim is to promote a particular message to the target group. Thus, the kind of advertisements including print and outdoor advertisements should be designed in a way that it would portray the message that it is the best security company to provide best solution to their customers. Event sponsor: It is highly recommended that the organisation would consider sponsorship and would participate in major event sponsorships like any sports event or a marathon that shall portray the Companys image as a company associated with the security system. iii. Cause-related advertising: The Company can also partner with some non-profit organisations and shall carry out cause-related advertising as well. This way they can develop a better image of the company and can target the particular group of people as well. Content marketing: In order to target the mid aged group of people, between 25 and 40years old, internet and the searching options are the best way. Thus, it is recommended that the marketing shall also concentrate on the content marketing like blogs. In addition to this, the Company can also use the Twitter and Facebook for carrying out social media marketing. It can be said that it is very important for the organisation to carry out the marketing and promotional event on a regular basis in order to reach the maximum number of consumers. Thus, the recommended marketing and promotional and marketing method could be very effective if the same is undertaken properly. Conclusion: It can be concluded that the integrated marketing communications of TCB Security Elite is to be formulated in a way so that the company can communicate with its target customers in order to increase the sales of the company. The company is responsible for increase in the brand image of the company in order to increase the consumer awareness among the target markets. Apart from that, it can be said that the report will explain the promotional mix of the services provided by TCB Security Elite in its target market of Australia. As the company is new to the market, hence the target is to increasing the consumer awareness. However, it can be said that the report will also describe the creative elements of the integrated marketing communication that are used by TCB Security Elite in their field of work in terms of increasing brand awareness. References: Argenti, P. A. (2015).Corporate communication. McGraw-Hill Higher Education. Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014).Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Blakeman, R. (2014).Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Brunello, A. (2013). The relationship between integrated marketing communication and brand equity.International Journal of Communication Research,3(1), 9. Carroll, C. E. (2015).The handbook of communication and corporate reputation(Vol. 49). John Wiley Sons. Dahl, S., Eagle, L., Low, D. (2015). Integrated marketing communications and social marketing: Together for the common good?.Journal of Social Marketing,5(3), 226-240. Fill, C., Turnbull, S. L. (2016).Marketing communications: brands, experiences and participation. Pearson. Gabrielli, V., Baghi, I. (2016). Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person.Journal of Marketing Communications,22(4), 385-402. Jackson, M., Harrison, P., Swinburn, B., Lawrence, M. (2014). Unhealthy food, integrated marketing communication and power: a critical analysis.Critical public health,24(4), 489-505. Kumar, J. S. (2016). A Study on the Performance and Outcome of Integrated Marketing Communication in the Apparel Retail Trade.Asian Journal of Research in Social Sciences and Humanities,6(9), 930-942. Lekhanya, L. M. (2015). The role of integrated marketing communications in enhancement of SMEs growth in South Africa.Journal of Economics and Behavioral Studies,7(2), 139. Lin, M. C. (2015). The Impact of Applying Integrated Marketing Communications to Brand Image, Satisfaction, and Purchase Intention of Wanli Crab in New Taipei City. Luxton, S., Reid, M., Mavondo, F. (2015). Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), 37-46. Naeem, B., Bilal, M., Naz, U. (2013). Integrated marketing communication: a review paper.Interdisciplinary journal of contemporary research in business,5(5), 124-133. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Schultz, D., Patti, C. H., Kitchen, P. J. (2013).The evolution of integrated marketing communications: The customer-driven marketplace. Routledge. Thorson, E., Moore, J. (2013).Integrated communication: Synergy of persuasive voices. Psychology Press. Vernuccio, M., Ceccotti, F. (2015). Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision.European Management Journal,33(6), 438-449.

Similarities between Marketing Research and Design Approaches

Introduction The definition of design usually depends on the field that the definition applies. This is not very strange given the differences in opinion regarding the fundamental components of design. Design as a function applies to the fashion industry as well as to the manufacturing industry. This function is also vital in the software industry as well as architecture. This explains why it is almost impossible to find a single definition for use across different fields.Advertising We will write a custom essay sample on Similarities between Marketing Research and Design Approaches specifically for you for only $16.05 $11/page Learn More On the other hand, design thinking is becoming the uniting thread that ties all the design approaches found in different fields. This refers to the approach, rather than the specific methods that designers use to develop design options. This paper explores the implications of design thinking to businesses. The fundament al inquiry that this paper deals with is whether marketers can benefit from design thinking. To achieve this, the paper examines design approaches and methods in order demonstrate their relevance to business. Design Approaches and Methods Design thinking is the overall philosophy that guides designers regardless of their fields. The first element of design thinking is that it focuses on people. The goal of design is to provide solution to various problems that people face. This means that any item that comes from a designer’s desk must meet the functional requirements needed to meet consumer needs. However, the designer must also think about how people will interact with the product. This aspect is called â€Å"emotional design†. Engineers use ergonomics to ensure that final designs are pleasant and suitable to use, while software designers use concept like intuitive design to make software products easy to use. The second element that governs design thinking is messag e. This concept arises from the realization that people interact with products, not just as functional items, but also as extensions of themselves. In this sense, people want products that feel right. People interact with products as an intimate part of their lives. The products send out a message about them to the wider community. For instance, the clothes people wear determine how people look at them. Designers must ensure that whatever they design sends out the message that the customers want. Lawyers want suits that project power and self-confidence, while musicians want attires that demand attention and brand them as musicians.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The third element of design thinking is achieving balance between the art of design, and the science of design. The art of design refers to the freedom of thought, and the evaluation of possibilities in relation to a specific design process. The science of design ensures that the design options meet the constraints of a design project. Design thinking requires setting aside considerable time to explore the possibilities, and then subjecting these possibilities to extensive analysis to determine whether it is possible to turn them into real products. Design thinking is a disciplined process that has multiple manifestations. On one hand, engineering designers use linear thinking and iterated processes to develop products, while fashion designers tend to be free spirited. The level of linear thinking associated with design depends on the constraints associated with a design project. In engineering, the level of constraints is higher. Successful production of a design depends on the availability of materials that can meet the design specifications, and the existence of manufacturing processes for production. In other fields such as fashion design and fine art, constraints are fewer. This means th at the designers in these fields have more liberty to pursue intuitive designs. Design thinking, regardless of the field, required designers to posses both intuitive design skills, and linear design skills because they complement each other. An engineering designer with intuitive skills will produce use friendly products. For instance, the design of a gamepad requires a high level of intuitive thinking as well as linear thinking to ensure that the pad is easy to handle, and is functional. Implications of Design Approaches to Organizations, Managers, and Entrepreneurs Managers and entrepreneurs can learn a number of lessons from design thinking. Essentially, managers and entrepreneurs solve problems on a daily basis. Some of the problems require novel solutions because of their uniqueness. Other problems need innovative solutions because of their impact on the business. Entrepreneurs handle these situations more often because they usually have to develop the processes required to est ablish their businesses. Organizations also deal with various challenges that require attention. Design thinking can help them to deal with these problems.Advertising We will write a custom essay sample on Similarities between Marketing Research and Design Approaches specifically for you for only $16.05 $11/page Learn More Organizations, managers, and entrepreneurs can benefit from design thinking by making people their primary focus. Organizations exist to solve problems. These problems affect people. In this sense, a people centered approach to the development of solutions can help an organization to arrive at better solutions. In the case of managers, most of the problems they deal with concern their subordinates, and their customers. The design thinking implications for managers is that all solutions they arrive at should take into account the fact that they are dealing with people. For instance, solving problems associated with lateness for work re quires managers to find out whether employees who report late have other challenges such as small children, or unpredictable traffic, before creating rules. Similarly, entrepreneurs should always bear in mind that while their primary objective is to make profit, they must meet all the people-needs in their businesses to guarantee long-term success. The element of message in design thinking is very applicable to organizations, managers, and entrepreneurs. Organizations must ensure that everything they do communicate a consistent message to all stakeholders. The reason for this is that if an organization does not communicate a consistent message, stakeholders lose faith in the purpose of the organization. On the other hand, managers must also ensure that all the efforts they put in the management of their employees communicate the correct message to the employees. The message the manager should communicate is not the sloppiness of employees, if the problem lateness. This can damage th e working environment. Any measures adopted to curb lateness should communicate the exact problem. In the case of entrepreneurs, the challenge is even greater because of the variety of stakeholders. The balance between the art of design and the science thereof is also very vital for organizations, managers, and entrepreneurs. With growth, organizations tend to drift towards rigid processes that result in bureaucratic tendencies. This often stifles innovation and slows down decision-making. In other words, too much reliance on linear thinking can results in a monolithic structure that is unresponsive to environmental stimuli. Organizations must allow a healthy coexistence of structured processes, and unstructured initiatives especially in segments that have high growth potential. For managers, the difference between the science and the art of design is the degree of reliance on proven theories and operating procedures checked against the need for flexibility in decision-making.Advert ising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The willingness to institute flextime policies to help curb lateness is a good example of this balance if some employees can have manageable schedules by either reporting later or earlier for work. Entrepreneurs on the other hand tend to be intuitive. Many of them will thrive on the art side of design, at the cost of the science side. There is need to institute systems necessary for running the business. For instance, entrepreneurs should have predictable financial systems that allow them to receive payments and pay suppliers with ease. Successful businesses are contingent on strong financial management. Shaping Personal Approach to Learning, Knowledge and Design The discussion presented above illustrates how design thinking can help to strengthen other areas of business. While the second section deals with the possibilities presented by design thinking to the running of the organizations, they equally apply to marketing. In short, marketing deals with people just like the design pr ocess. All marketing efforts must focus on the people who are likely to buy a product. This fact demonstrates the need to look at design as a possible source of learning for marketing students. In particular, every marketing student needs to learn about people. On the issue of message, the relationship between design and marketing is very close. Marketers are very keen on the message that they put across to potential clients. In fact, marketers frame the language that an organization uses to market its products. This is a very intimate connection with design thinking because message is also a fundamental part of design thinking. The implication for marketing student and learners is that it is beneficial to understand the message the designers of a product or process intended to communicate when they designed the product. This can help a marketer to market the product more effectively. It also means that marketing practitioners need to pay attention to designers because designers inf use messages into products that marketers send to consumers. Collaboration can only improve the efficiency of marketing. Design thinking abhors constraints and promotes possibilities. The use of design thinking relegates the evaluation of ideas based on constraints to a later stage. In current marketing practice, the development of marketing strategies starts with the consideration of constraints. Marketing managers start by looking at the marketing budget, and the size of the marketing team. The application of design thinking to marketing means that marketers should evaluate the actual marketing needs, and consider how best to meet these needs, before considering the constraints. The reality is that many companies have very strict budgets. Budgets are however justified by the results. If a higher marketing budget results in a more effective marketing campaign, then it is naà ¯ve to limit marketing efforts to constraints. Conclusion It is clear that marketers can benefit from desig n thinking. In fact, design thinking is a welcome dimension in the operations of organizations as well as the work of managers and entrepreneurs. The main benefits that marketers can get from design thinking include the opportunity to focus on opportunities rather than constraints. Secondly, design thinking can help to improve the process of developing a marketing message. The third benefit is that design thinking can help marketers to perpetuate people-centered marketing. Reference List Brown, T 2009, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Harper Collins, New York, NY. Ferrell, OC Hartline, MD 2008, Marketing Strategy, Cengage Learning, New York, NY. Liedtka, J Ogilvie, T 2011, Designing for Growth: A Design Thinking Tool Kit for Managers, Columbia University Press, New York, NY. Martin, RL 2009, The Design of Business: Why Design Thinking Is the Next Competitive Advantage, Harvard Business Press, Boston, MA. Robert, GB 2007, Bring ing User Experience to Healthcare Improvement: The Concepts, Methods and Practices of Experience-based Design, Radcliffe Publishing, Oxon. Verganti, R 2009, Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean, Harvard Business Publishing, Boston, MA. This essay on Similarities between Marketing Research and Design Approaches was written and submitted by user Tomas Robinson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.